Go in spring or autumn
March to May and September to November bring warm, sunny days of 22-30C, ideal for walking and desert trips. Summer regularly hits 38-45C and winter days are pleasant around 18-20C but nights drop near freezing and riads can feel chilly.
Agree taxi fares first
Petit taxis (beige) should use the meter but often refuse tourists; agree a price before getting in, typically 20-40 MAD within the city. From the airport expect 100-150 MAD, or book a riad pickup to avoid haggling.
Ignore the 'closed' and 'shortcut' guides
Young men will say a road or square is closed and offer to lead you, then demand payment or steer you to a shop. Politely say 'la, shukran', keep walking and use offline maps.
Carry cash in small notes
The dirham is a closed currency so you cannot buy it abroad; use ATMs at the airport or banks such as CIH or Attijariwafa. Keep 10 and 20 MAD coins and notes for tips, tea and taxis, as most souk stalls are cash only.
Haggle with a smile and know the tipping norms
In the souks, start at around a third to half of the opening price and walk away happily if it does not suit. Tip around 10% in restaurants and 10-20 MAD for small services, and expect to pay a few dirhams if you photograph performers in Jemaa el-Fnaa.
Dress modestly and respect Ramadan
Covering shoulders and knees is appreciated in the medina, especially for women. During Ramadan many restaurants close by day and evenings are lively after iftar, so check the dates when planning.
Pre-book Majorelle and desert trips
Jardin Majorelle and the YSL Museum use timed online tickets and sell out in high season, so book a morning slot. Reserve Agafay or Atlas Mountains tours a few days ahead to secure good operators and hotel pickup.
Watch for henna and snake-charmer traps
Women in Jemaa el-Fnaa may grab your hand and start henna before you agree, then charge heavily; keep hands to yourself and say no firmly. Animal handlers may drape snakes or monkeys on you for photos and demand money.